Geographic Information System (Market Analyzer)

You most likely have a specific target market in mind when buying advertising to sell your product or service. Using our web-based Market Analyzer tool, we can accurately pinpoint that market for you. The appropriate community newspaper(s) can then deliver your message cost effectively.

We have more than 5,000 fields of information available from an extensive, customized marketing database based on the 2006 Census, 2007 Generation 5 Family Expenditures, 2006 Census of Agriculture, and 2008/2009 CMCA  

Information you will find include:

- Consumer Spending Information: what people in the newspaper's area spend per year on consumer products and services.
- FoodEx: what people in the newspaper's area spend per year on grocery products and restaurant food.
- Population (Census 2a/2b profile by enumeration area): ethnic origin, language, income, population by age and gender, occupation, family structure, education, dwellings by type, mobility.
- Agriculture: incomes and expenditures on agricultural products and number of farm operations in each newspaper's area.

For a complete list of the 5,000 fields of data available, please contact MCNA.  We would be happy to supply you with a customized report free of charge.

Click here to access Market Analyzer