Find Yourself in Community Newspapers

For many years, community newspapers have played a major role in serving the needs of urban and rural "communities".  We are all part of a community in some way.  But what connects us to each other?  It might be the local coffee shop or community rec centre.  It may even be the opportunity to cheer for your local high school team or celebrate with neighbours and friends at a local special event.  At other times, we find ourselves coming together when a serious issue or concern threatens our quality of life.  Community newspapers are counted on to highlight and cover milestones and local happenings.  Most importantly, this becomes vital news and information to many of us.

Community Newspapers Deliver "Heartspace"

It has been said that the most effective way a journalist can connect to its audience is to report what is relevant to an individual's daily life.  In fact, this is what makes community newspapers such an effective advertising medium. In this day and age of "think globally and act locally", community newspapers provide their readers with information that is relevant to and useful in their daily life.  This local focus provides readers with a sense of identity and belonging. They are highly involved, interested and engaged in the newspaper and are in an open, relaxed and receptive state of mind. This combination of relevant editorial and receptive state of mind is a phenomenon that we refer to as heartspace.

It is through heartspace that community newspapers uniquely deliver receptive customers to advertising messages. During this time, readers more easily absorb your message due to the personal and invitational presentation of the editorial environment. It is through this process that community newspapers enable you to effectively build your brand, increase sales and forge strong customer relationships - the ultimate communications objectives in today's highly competitive environment.

By placing your marketing message in the community newspaper, you are connecting with the local community and having your message seen by receptive readers. That's a combination that makes community newspapers a powerful and effective advertising medium.