Volume Incentive Programs

Discounts are based on volume committed in advance for a calendar year. If less lineage is used than specified, the discounts will be short-rated accordingly. If not contracted, discounts apply when appropriate linage is reached. Discounts cannot be applied retroactively to campaigns or insertions. MCNA offers the following volume incentive program (VIP). These rates apply to display advertising lineage run within a calendar year period, booked through MCNA and earned on a per advertiser basis.